Dealing with multiple offers on a sale is never easy. For homeowners, it represents the best case scenario as competitive interest often results in one certainty, achieving the optimum sale price. For agents, it can be a mixed blessing as it is always difficult having to disappoint enthusiastic buyers knowing there can only be one victor who gains the spoils.
My approach is to try and make the process as transparent and fair as possible by adopting the practice of allowing buyers one opportunity to present a ‘best and final’ offer. I do not promote sealed bids or engage in continual horse-trading, which I believe undermines client confidence in the process and causes mistrust.
I recently hosted 9 viewings at one property over the course of a Saturday. I allocated half an hour per viewing to allow all prospective buyers a reasonable opportunity to explore the property fully and to ask questions. During each viewing, I obtained supporting information about the buyer’s circumstances, their funding arrangements and initial feedback.
By the end of the day, I was in receipt of 6 offers. Having formally recorded each offer and submitted them to my clients, together with all salient supporting information, it was collectively agreed I would seek best and final offers by midday of the following Monday.
On Sunday, I wrote to every party who had viewed the property the day before, including those who had yet to offer or confirm their intentions. Each party received exactly the same information, which explained the process, the number of offers we were in receipt of and the deadline for either submitting an initial or revised offer. I requested all offers be tendered via email to ensure a clear audit trail existed.
By midday on Monday, I was in receipt of 7 offers. Many of the prospective buyers had taken the time and trouble to write a supporting narrative detailing what they found compelling about the property and why it suited their requirements. The sentiments from everyone were eloquently expressed and my heart sank knowing I would be making 6 difficult phone calls later that day.
With the best and final positions recorded and submitted, I met up with my clients over coffee to discuss the merits of the competing offers. Thankfully my clients had already reached a decision based upon several factors including the offer amount, level of deposit, length of chain and the supporting commentary that accompanied the successful offer.
Being able to delight one family was a wonderful feeling. Informing 6 other parties they had not been successful on this occasion was less joyous but was made easier by the dignity displayed by those receiving the news. Despite obvious disappointment, none of the applicants objected to the way the process had been handled.
I achieved a sale for £35,000 more than the marketing price, which exceeded my client’s expectations and offset all associated costs relating to their sale and onward purchase including agent, legal and removal fees as well as stamp duty. The buoyant market was responsible for such interest levels. Less than a week later I managed to sell an alternative property to one of the buyers who had missed out, which was rewarding and a result of the relationship that evolved during this process.